Berry

I joined Berry on the founding team to lead growth. The job was to turn an early-stage product into a company investors would back. The round closed at USD 2M, with Morgan Creek Capital Management, Coinbase and others.

Role

Head of Growth, founding team

Scope

Growth and product

Round

USD 2M

Investors

Morgan Creek, Coinbase and others

Growth and product together

At that stage, acquisition and product are the same problem: bringing people in only helps if what they find keeps them. So the work went both ways — the campaigns that bring users in, and what those users meet once they arrive.