Francesco Maddonni

I live and work in Buenos Aires.

I build companies, and the systems that run them. I start from the person on the other side — what they are trying to get done — then name the bottleneck and the number that should move before anything gets built. Most of what I ship is the unglamorous part: the process nobody wants to do by hand, done by a system that does not get tired.

At Berry I am on the founding team, leading growth and product. I helped take it from early stage to a USD 2M round backed by Morgan Creek Capital Management, Coinbase and others.

I also co-founded WINLAB, a paid media and performance agency, and Prophet, where we design and ship AI agents for mid-sized companies: custom software that takes over the repetitive work inside a business, built around its own rules and exceptions.

Write to me by email.